Lady Gaga dan Lini Kosmetik Terbarunya: Haus Laboratories!

Saya yakin pasti sebagian besar dari Anda mengenal dan tahu siapa Lady Gaga. Entah karena memang mengikuti lagu-lagunya, tampilan gaya yang eksentrik, maupun karena berita perceraian Bradley Cooper - Irina Shayk yang mengaitkan namanya. Baru-baru ini ia mengumumkan lini kosmetik miliknya sendiri yang ia beri nama “Haus Laboratories”. What a surprise! Walaupun bukan fans garis keras dari penyanyi multitalenta ini, nyatanya saya tetap tertarik untuk mengikut perkembangan dirinya apalagi setelah ia berperan dalam film A Star is Born yang menuai sukses. 

Lady Gaga menulis melalui unggahannya di media sosial tentang dirinya sendiri dan pandangannya terhadap ‘kekuatan riasan wajah’. 

 

 

 

 

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When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup. I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard working woman she was. I then began to experiment with makeup as a way to make my dreams of being as strong as my mother become true. It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing who I wanted to be. Sometimes beauty doesn't come naturally from within. But I'm so grateful that makeup inspired a bravery in me I didn't know I had. I've come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really, I was just Born This Way. Love, Lady Gaga

A post shared by Lady Gaga (@ladygaga) on Jul 9, 2019 at 12:01pm PDT

Haus Laboratory sendiri merupakan hasil kerja sama antara Gaga dan Amazon untuk menjual produk yang direncanakan akan rilis pada bulan September mendatang. Beberapa produk yang ditawarkan antara lain produk untuk pipi, mata, dan bibir dalam enam warna yang berbeda. Serta sebuah make-up kit yang berisikan ketiga produk tersebut. Ada juga lip gloss yang nantinya akan dijual terpisah! Rencananya produk-produk ini akan diluncurkan di sembilan negara termasuk Amerika Serikat, Perancis, dan Jepang.

 

 

 

 

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A post shared by Lady Gaga (@ladygaga) on Jul 9, 2019 at 11:06am PDT

 

 

 

 

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Between developing formulas, mixing the shades, designing the packaging and components, as well as casting the models and collaborating on styling, direction, and being the creative director, pulling all-nighters making boards that showed all our imagery and art—this launch is so very special to me. This is a labor of love and passion to be the Warhol of an artist I’ve always wanted to be. I love everyone who works w/ me @hauslabs we are a family on a mission: to inspire bravery, inspire a positive community that breeds self-acceptance. We want you to see you as you see yourself. Thank you for going on this journey with me. This isn’t just makeup. It’s a battle. A battle for your life. And I hope this makeup inspires you as much as makeup did when I fell in love with it and it helped me discover myself. I love you. We want you to love yourself ?? #HausLaboratories #BattleForYourLife

A post shared by Lady Gaga (@ladygaga) on Jul 10, 2019 at 12:13pm PDT

Melihat video promosinya saja, saya merasa terpukau. Terlebih karena pesan yang ingin disampaikan oleh Lady Gaga adalah “we want you to love yourself” dan “battle for your life”. Sebuah kampanye yang menurut saya sungguh berani dan memang mencerminkan Lady Gaga sendiri!

Bagaimana, apakah Anda tertarik untuk membeli produk-produk terbaru ini?